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About Mindplay





Les Mason Mindplay is an immersive virtual exhibition exploring the prolific career of the late American/Australian graphic designer Les Mason. Mason’s work has been instrumental in introducing graphic design as a profession in Australia, and establishing the foundations of what we understand as design studio practice today.

Especially notable is Mason’s design and creative direction of 77 issues of the food and wine publication Epicurean Magazine from 1966 to 1979.  Beyond his groundbreaking work for Epicurean, Mason’s branding work for companies such as A.R.C Weldmesh and The State Bank produced extraordinary, eclectic graphic designs for posters, brochures and campaigns, which are explored in this online survey of his work.


Explore the history and story of Les Mason’s life and practice on the Perspective pages, play with colours, shapes and forms and build your own Les Mason inspired stamps and postcards on the Mindgame page, and visit the online store for physical and digital objects designed in response to Les Mason’s extensive body of design work.

This digital exhibition has been curated, designed and developed by RMIT’s Master of Communication Design students. In partnership with the RMIT Design Archives, the students have spent the semester looking at Mason’s work to retell and celebrate his story in a new, digital context.

We acknowledge that this exhibition was largely produced on unceded lands of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation. We pay our respects to their Ancestors and Elders, past, present, and emerging. We extend this respect to the First Nations Custodians across all the lands this digital exhibition reaches.


Enjoy!